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Naborforce

Our Story

Born and raised in Richmond, Founder, Paige Wilson, has enjoyed a successful career in finance, holding senior positions ranging from Managing Director in investment banking to CFO of a Fortune 1000 company.

A few years ago, while managing her career and raising her own family, she was faced with becoming the primary caregiver for her mother. She learned first hand how stressful it could be on both the family and the parent. It was difficult watching her mother lose access to things that were important and valuable to her. Equally as heartbreaking was knowing that her mother sensed she was a burden, even though the family tried their best not to let on.

The “aha” moment

After her mother passed away, Paige had a vision that she could combine her business background with her passion to help seniors and their families reduce that stress and restore JOY in the aging process. It was an “aha” moment when she determined that the new “gig economy” offered the perfect solution. Naborforce was born as a platform for connecting older adults needing light support and companionship with mission-driven people in the community seeking flexible income and a desire to help our aging population.

The Naborforce Story is Inspired by Joy

“Joy was one of the most joyous people you could have ever known. She possessed a zest for life and lit up the room wherever she went. She was never wealthy by traditional measures, but was genuinely thankful for everything she had. Her straightforward manner, dry sense of humor and Lucille Ball-like antics drew people to her.”

Our Vision

We are just beginning our journey to promote engaged, productive and connected aging and living. Naborforce has a very strong corporate culture – one based on compassion and community, but also on structure and professionalism.  Because of Paige’s background in the large corporate arena, she believes a strong infrastructure is critical to ensure the highest level of satisfaction for our clients and our company.

Our Team

Paige Wilson

Founder

Cary Wyatt

Chief Community Officer

Kelly Johnson

Chief Operating Officer

Justin Jones

Head of Software Engineering

Brin Philips

Director of Growth and Naborhood Operations

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“My mother was one of the most joyous people you could have ever known. She possessed a zest for life and lit up the room wherever she went.”

-Paige Wilson, Founder and CEO

She was never wealthy by traditional measures, but was genuinely thankful for everything she had. Her straightforward manner, dry sense of humor and Lucille Ball-like antics drew people to her.

She managed to stay grounded in her faith and gracious nature even though she faced more than her share of adversity. She lost her father at age 19. She lost an unborn son in late pregnancy. She was widowed at only 48, after many years of supporting my father through a succession of heath challenges, including ultimately, a heart transplant. But the consummate, strong southern lady did not let those things drag her down or define her. She picked herself up, focused on raising my brother and me and continued to radiate her contagious enthusiasm for life. She was not just a survivor, she was a “thriver.”

Up until the end, she continued to focus on the positives and looked for reasons to laugh. She frequently reminded me that happiness is a choice. I was at her side when she passed away. Not a day goes by without missing her. I reflect on her joyous disposition and outlook often and have tried to let it inspire me. It’s something I hope I am passing on to my own daughter.

Oh, and by the way, her name was Joy!

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”
— Maya Angelou’s words could not describe my mother any better.