Naborforce

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A man is riding a bike on a hill.

As featured in:

A man is riding a bike on a hill.

So many people these days are struggling to take care of aging parents and relatives while also juggling work and family responsibilities. A surprising number of them have taken their caregiving experience to start a business or social enterprise that addresses the problem they faced. Among them is Wilson. In 2018, she launched Richmond-based Naborforce, a company designed to address the kind of everyday non-medical needs her aging mother dealt with.The tech platform (think Uber and Airbnb) connects older people in the community with a network of helpers called “Nabors.” The Nabors are carefully vetted, and they deal with all kinds of routine tasks, such as housework, transportation, and companionship. The job is on-demand gig work and participants average four to six hours a week. The pay is $15 an hour, plus an additional $5 for evening and weekend work. The average age of a Nabor is 56 years old and 85% are women. The job is designed for people looking to supplement their income rather needing full-time employment.

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