Naborforce, a fast-growing company designed to connect aging adults to a network of trusted care providers for companionship and on-demand support, announced today that it will expand its geographic reach in March by adding services in the Raleigh-Wake County area. The demand for social engagement, care, and support provided by Naborforce, which is headquartered in Richmond, Virginia, has nearly tripled in the past six months as older loved ones experience higher rates of isolation and loneliness since the pandemic began. Launching operations in Wake County to meet this increased need marks the company’s first expansion outside of Virginia since it was founded and will result in increased support options for Raleigh-area residents and job opportunities. “We are very excited to open Naborforce in the Wake County and Raleigh area as we expand our services to meet the needs of older adults in the region and their loved ones,” said Paige Wilson, CEO and founder of Naborforce. “Today’s announcement that Naborforce is launching its first market in North Carolina means that we will be able to help more families looking for resources to support their parents as they age.” Driving Naborforce’s model forward is an increased need for support as our country’s population ages and over 11,000 baby boomers turn 65 every day. As a result, for the first time in U.S. history older adults will soon outnumber children. As families grow smaller and more disbursed, the wave of older adults and their family members are now seeking new ways to stay independent and connected. The COVID-19 pandemic has added increased challenges for older adults by escalating isolation and the need for support during a period of time that more and more older adults are expressing a desire to age gracefully and safely in place.