Please ensure Javascript is enabled for purposes of website accessibility

Naborforce

After a year of pivots and unexpected changes, Paige Wilson is finally able to reach aging adults outside the Richmond region. Naborforce, founded by Wilson in 2018, connects aging adults to a network of “Nabors” for social engagement and on-demand support with errands, transportation and help around the house. The startup expanded operations to Raleigh last month, a move that was originally planned for 2020 but postponed because of the pandemic. Wilson said the decision to expand into Raleigh first had to do with market fit. Raleigh is about the same size as Richmond with similar demographics, age-dependence ratios, volunteerism ratios and income, she said. “Our model is based on a neighborhood rollout; we take a market like Richmond, and that’s one neighborhood — 1 million to 1.5 million people,” she said. “We’ve established a market manager there. This is a trust-based business, and until it’s widely understood, we have to have someone in-market.”

Interested in learning more?

Join the 1,000's who trust Naborforce

Note: Please enter the zip code of the person who would be receiving services.

See how quick, safe, and easy it is to get a helping hand

Interested in learning more?

Join the 1,000's who trust Naborforce

Note: Please enter the zip code of the person who would be receiving services.

See how quick, safe, and easy it is to get a helping hand