Naborforce provides assistance to seniors while forging new friendships

Paige Wilson is convinced people crave human connection and in some cases, she believes it can be life-saving. That belief is at the center of an organization she created in 2018, after caring for her aging mom who wanted to stay in her own home. She realized there was a gap in resources for older adults who don't need medical care, but still need assistance in other ways. She founded Naborforce, a resource for older adults and families.

Richmond Inno

Richmond Inno’s Startups to Watch in 2021

Naborforce, founded in 2018 by Paige Wilson, connects aging adults to a network of "Nabors" for social engagement and on-demand support with errands, transportation and help around the house. The startup spent much of 2020 in a major pivot from in-person work due to Covid-19 but was but eventually able to regain its footing. It was named to Richmond's 2020 Inno on Fire list in the Tech and Software category. In September, Naborforce announced it was chosen as one of 10 startups to participate in the Techstars Future of Longevity accelerator program, which wrapped up earlier this month.

Inc Logo

Why America Needs More Innovation in Eldercare

We are two people from the tech sector who believe in its power to change lives. We're also two of the millions of Americans who have witnessed the challenges of caring for elderly family members--challenges that could have been alleviated through innovation.

Richmond Times-Dispatch

Startup Spotlight: Naborforce lands spot in prestigious business accelerator

After the COVID-19 pandemic threw a wrench in its operations in the spring, the Richmond-based startup Naborforce is now getting back to work and has earned a spot in a prestigious, international business accelerator program.

Richmond BizSense

Like a good ‘nabor,’ new Richmond startup is there

Just as Uber gives nearly anyone with a car a chance to become a driver for a hire, a new local startup aims to give those with spare time a chance to make a buck by being a helpful neighbor. Naborforce launched last month in Shockoe Bottom to connect aging Richmonders to its network of helpers, or “nabors,” who provide on-demand assistance with non-medical tasks such as errands, transportation, help around the home and social engagement.

Pivotal Ventures

10 Startups to Kick-Off New Accelerator Focused on Solutions for Older Americans

Pivotal Ventures and Techstars announced today the first 10 companies that will participate in the Techstars Future of Longevity Accelerator. The 13-week program will provide resources, mentorship, and training to entrepreneurs with innovative solutions to address the unmet needs of older Americans and their caregivers.


Techstars Future of Longevity Class of 2020

Techstars is delighted to announce the inaugural class for the Techstars Future of Longevity Accelerator, in partnership with Pivotal Ventures, an investment and incubation company created by Melinda Gates to advance social progress in the United States.

Richmond Times-Dispatch

‘Inspired by Joy:’ Naborforce utilizes technology and gig economy to help senior citizens

Paige Wilson likes to say that her startup company Naborforce is “inspired by Joy.” It’s a slogan that honors her mother, Joy. “She was a vibrant woman,” Wilson said.


NBC12: Naborforce start up looks to promote community caregiving

As our family members get older, sometimes they need some help, but with all of our busy lives, sometimes we need assistance ourselves in taking care of our senior loved ones. A new local startup called Naborforce is stepping in with a solution.

Richmond Inno

Naborforce Looks Next Door to Promote Aging-in-Place

September 13, 2018