Naborforce, a startup that helps seniors age in place, has big growth plans

Naborforce, a startup that helps seniors age in place, has big growth plans

Naborforce, a startup that connects services to seniors to help them age in place, sees its recent expansion to Atlanta as just the start to larger growth plans. The Atlanta expansion followed a move into Charlotte and other areas of North Carolina that Wilson said exceeded expectations. She’s planning on moving Naborforce into six more U.S. markets by the end of the year and said she would like to move more quickly into additional areas after that.

New business helps older adults stay connected and independent

New business helps older adults stay connected and independent

Native Atlantan Paige Vohs, the local Naborhood Lead, said she’s excited that the company is entering the Atlanta market “as there is such a need and demand for assistance with our growing aging market to support aging in place.” She’s especially looking forward to growing the pool of skilled, friendly helpers Nabors “who can provide loving help, care, and friendship to those who need a helping hand.”

Naborforce Appoints Michael Bor, Co-founder of CarLotz, to Its Board of Directors

Naborforce Appoints Michael Bor, Co-founder of CarLotz, to Its Board of Directors

Naborforce, a fast-growing company that has reimagined care and companionship to address the increasing challenges for family members caring for aging adults, today announced that it has appointed Michael Bor to its board of directors. Bor, a celebrated entrepreneur and C-level executive, grew his first startup, CarLotz, from an idea in 2010 to a public company trading on the NASDAQ in 2021. He joins the board of Naborforce during a period of rapid growth as it continues a multi-state expansion of its on-demand support services designed to address a critical shortfall in caregivers throughout the United States.

Richmond-based Naborforce expands home help service into Atlanta, Ga. market

Richmond-based Naborforce expands home help service into Atlanta, Ga. market

According to Wilson, the expansion into Atlanta was the logical next step based on market factors, including the population of residents over age 75 who may need assistance in their homes. There’s also a healthy population of people between the ages of 45 and 65 who may be available to provide the kind of help and companionship demanded. The company has signed up more than 1,000 nabors and more than 1,000 clients — it’s now available in Virginia in the Richmond area, as well as Charlottesville, Williamsburg and Virginia Beach. Naborforce has also expanded its service to the Raleigh, Durham, Chapel Hill and Charlotte areas of North Carolina, as well as Bethesda in Maryland. The prices for Naborforce services range from $25 to $33 an hour, depending on the market. Wilson said the average client is using the service four to six hours a week.

Care for Your Elderly Loved Ones with the Help of Naborforce

Care for Your Elderly Loved Ones with the Help of Naborforce

We provide a helping hand to children with aging parents who can't always assist with their parent's needs. There's really no other service like ours. Our "nabors" come to help elderly adults for one or two hours at a time. They help with tasks such as making a meal, putting a fitted sheet on the bed, and getting you to the beauty parlor. We help aging parents stay independent by partnering with community members to help the elderly in our communities accomplish those everyday tasks.

Entrepreneurs Are Creating Services To Better Connect The Aging Population

Entrepreneurs Are Creating Services To Better Connect The Aging Population

So many people these days are struggling to take care of aging parents and relatives while also juggling work and family responsibilities. A surprising number of them have taken their caregiving experience to start a business or social enterprise that addresses the problem they faced. Among them is Wilson. In 2018, she launched Richmond-based Naborforce, a company designed to address the kind of everyday non-medical needs her aging mother dealt with.The tech platform (think Uber and Airbnb) connects older people in the community with a network of helpers called "Nabors." The Nabors are carefully vetted, and they deal with all kinds of routine tasks, such as housework, transportation, and companionship. The job is on-demand gig work and participants average four to six hours a week. The pay is $15 an hour, plus an additional $5 for evening and weekend work. The average age of a Nabor is 56 years old and 85% are women. The job is designed for people looking to supplement their income rather needing full-time employment.

Making aging in place safe and enjoyable on Coast Live

Making aging in place safe and enjoyable on Coast Live

The vast majority of older adults in the Virginia Beach area, and across the country for that matter, want to live at home as long as possible. But aging gracefully in place is challenging for everyone involved – not only for the older person but also for their loved ones. Paige Wilson, founder and CEO of Naborforce, explains how aging in place can be safe and enjoyable.

New service offers ‘son or daughter on demand’ to help seniors

New service offers ‘son or daughter on demand’ to help seniors

Neighbors helping neighbors takes on a whole new meaning as a new service launches in Charlotte. NaborForce pairs older people in the community with neighbors willing to help and it’s gaining a lot of traction thanks to the pandemic that forced us all to take a hard look at caregiving. It's like having a son or daughter on demand. Paige Wilson founded NaborForce after she found herself sandwiched between trying to care for her own kids and her mom who lived in another state. She didn’t need medical care, but she still needed some help.

Virginia startup aimed at helping seniors age in place expands to Charlotte

Virginia startup aimed at helping seniors age in place expands to Charlotte

The startup was founded in 2018 by Paige Wilson to connect aging adults to a network of "Nabors" for social engagement and on-demand support with errands, transportation and help around the house. She said the expansion into the Charlotte region is the startup's biggest push yet outside of Richmond.

Naborforce expands to two more new markets

Naborforce expands to two more new markets

Naborforce, a Richmond-based startup that connects aging adults to a network of care providers, is providing its on-demand support services platform in Virginia Beach and Charlotte, N.C., markets. The connection platform started in the Richmond market and the company has since expanded it to the Charlottesville and Williamsburg areas and in the Raleigh, Durham and Chapel Hill area of North Carolina, as well as the Bethesda, Md., area.

Naborforce Increases Its Geographic Reach to Address Caregiver Shortfall as Part of National Family Caregivers Month

Naborforce Increases Its Geographic Reach to Address Caregiver Shortfall as Part of National Family Caregivers Month

Naborforce, a fast-growing company that is offering a new approach to care and companionship to address the increasing challenges for family members caring for aging adults, announced that it is expanding its on-demand support services to Virginia Beach, VA, and Charlotte, NC. Naborforce is the first and only platform to dispatch a carefully vetted network of "Nabors," ready to provide light assistance to older adults before medical care is needed. Naborforce is announcing its latest expansion into additional markets that will further grow its multi-state footprint as part of National Family Caregivers Month (NFCM), which is observed every November in an effort to raise awareness of caregiving issues, educate communities, and increase support for caregivers.

Naborforce Unveils Plan to Support Businesses Committed to Addressing Challenges Faced by Caregivers in the Workforce

Naborforce Unveils Plan to Support Businesses Committed to Addressing Challenges Faced by Caregivers in the Workforce

Naborforce, a fast-growing, tech-enabled company that connects aging adults to a network of trusted care providers, unveiled a new service offering today for businesses and other organizations committed to supporting their teammates who are assisting with the care of an older family member. The new program, called Naborforce for Laborforce, will provide resources and backup eldercare benefits designed to help employees balance work and caregiving, while boosting productivity and reducing turnover. Today, one in four employees has the added responsibility of caring for an older family member. The number of employees providing caregiving while managing a career is predicted to double over the years ahead as the U.S. population ages. As a result, employees with caregiving responsibilities state that the most important workplace benefits go beyond flexible work schedules and paid time off, and instead include a caregiving resource. The need for caregiving benefits and resources has further surged in the past year as the COVID-19 pandemic has exponentially increased the challenges for employee caregivers.

New Naborforce program gives employers the ability to support family caregivers

New Naborforce program gives employers the ability to support family caregivers

Dominion Energy and Atlantic Union Bank are the first major employers in Richmond to back a new program from local startup Naborforce. The startup launched a new service offering last week that will help employers better support employees who are assisting with the care of an older family member. Naborforce is a tech-enabled company that connects aging adults to a network of trusted care providers. The new program called Naborforce for Laborforce, will provide resources and backup eldercare benefits designed to help employees balance work and caregiving, while boosting productivity and reducing turnover, Wilson said. "A lot of employers might have something called backup elder care, but the reality is, it’s not really," said Naborforce founder Paige Wilson. "They’re connecting you to something like a home care agency. If you need help four hours at a clip, or 20 hours per week, that works, but that’s not backup." Wilson created Naborforce in 2018 based on her own experiences as the primary caregiver for her mother. She said the majority of Naborforce accounts are initiated by adult children caregivers.

Richmond-based startup Naborforce is offering its care-giving service as a benefit companies can provide to their employees

Richmond-based startup Naborforce is offering its care-giving service as a benefit companies can provide to their employees

ARichmond-based startup company that offers an online tool for people to help out senior citizens in their communities now wants companies to offer its service as a benefit for their employees. Naborforce, founded by local entrepreneur Paige Wilson in 2018, operates a website that connects aging adults to a network of care providers — called “Nabors” — who can earn some extra cash by performing household chores, doing errands or just offering companionship to seniors. The Naborforce service is now available in the Richmond, Charlottesville and Williamsburg areas of Virginia and in the Raleigh, Durham and Chapel Hill area of North Carolina, as well as the Bethesda, Md., area. On Tuesday, the company announced that it is now opening up its service as a benefit that employers can offer for employees who face the challenges of caring for aging family members.

Naborforce Expands Its Elder Tech Platform and On-Demand Support for Older Adults to Bethesda, Maryland, and Williamsburg, Virginia

Naborforce Expands Its Elder Tech Platform and On-Demand Support for Older Adults to Bethesda, Maryland, and Williamsburg, Virginia

Naborforce, a fast-growing elder tech platform designed to connect aging adults to a network of trusted care providers for companionship and on-demand support, announced today that it will further expand its geographic reach to Bethesda, MD and Williamsburg, VA. "At Naborforce, our growing team is on a mission to reimagine quality, pre-care for older adults around the United States before more intensive care is needed," said Paige Wilson, founder and CEO of Naborforce. "Our trusted network of Nabors is now ready and on demand in both Bethesda, MD, and Williamsburg, VA, as part of our continued expansion. By scaling our company further, Naborforce will make productive, connected, and joyous aging possible for more people in more locations." Naborforce, which recently announced an oversubscribed and upsized Series Seed funding round of $2.5M, has seen the demand for social engagement, care, and support services grow since the beginning of the COVID-19 pandemic as older adults experience higher rates of isolation and loneliness. In the past six months, the increasing need for Naborforce's services has grown the company's revenue by over 1,000 percent. To meet the surging demand, Naborforce is adding Bethesda, MD, and Williamsburg, VA, to a geographic footprint that also includes Richmond, VA; Charlottesville, VA; Raleigh, NC; Wake County, NC; Chapel Hill, NC; and Durham, NC.

Richmond startup Naborforce adds to its investment round, bringing the total amount to $2.5 million

Richmond startup Naborforce adds to its investment round, bringing the total amount to $2.5 million

A Richmond-based startup company that connects aging adults to a network of care providers has added to a recent capital raise as it plans to expand into two new market areas. Naborforce, founded by local entrepreneur Paige Wilson in 2018, announced in June that it had closed on a $2 million seed funding round to help it expand. The investment round was oversubscribed, however, so Naborforce recently added an additional $500,000 to the capital raise, bringing the total amount to $2.5 million. The additional amount included an investment from Claritas Capital as well as Artemis Fund, a Houston-based venture capital firm that specializes in investing in companies founded and led by women. “That is significant for a couple of reasons,” said Paige Wilson, the founder and CEO of Naborforce who was inspired to create the company after a 30-year corporate career and caring for her own aging mother.

Naborforce Raises $2.5M in Seed Funding

Naborforce Raises $2.5M in Seed Funding

Naborforce, a Richmond VA-based tech-enabled company connecting aging adults to a network of care providers, raised $2.5M in seed funding. The round was led by Claritas Capital with participation from Artemis Fund. The company intends to use the funds to expand its geographic reach and operations. Led by Paige Wilson, CEO and founder, Naborforce provides tech solutions that connect aging adults to a network of care to combat isolation and other social determinants that impact the health of the senior population. The company, which currently serves Richmond, Charlottesville, Raleigh, Wake County, Chapel Hill, and Durham, will further expand to 10 additional markets over the next year. Naborforce will announce new locations beginning in September.

Naborforce Secures $2.5M in Oversubscribed and Upsized Equity Raise to Continue Expansion of its Elder Tech Platform

Naborforce Secures $2.5M in Oversubscribed and Upsized Equity Raise to Continue Expansion of its Elder Tech Platform

Naborforce, a fast-growing tech-enabled company designed to connect aging adults to a network of trusted care providers, today announced the close of its oversubscribed and upsized Series Seed funding round of $2.5M. The Artemis Fund, a Houston, TX-based venture capital fund investing in the best early-stage, female founders across the U.S., joined the round led by Claritas Capital. The additional capital will further expand Naborforce's elder tech solution, including geographic reach and operations, designed to combat isolation and other social determinants that impact the health of the senior population. "We are honored to add Artemis Fund to our seed funding round and are energized by the level of interest and enthusiasm for Naborforce's proven ability to make meaningful connections possible for older adults seeking companionship and on-demand care," said Paige Wilson, CEO and founder of Naborforce. "The Artemis Fund has a history of investing in female founders who solve big problems for real people and who drive returns for their investors. We feel that our ability to leverage new technology to make independent living possible for older adults is the perfect fit for their portfolio of innovation addressing massive markets and consumer demand. Together, we will open up new opportunities for aging-in-place while tackling social isolation at scale."

Naborforce Expands Operations to Raleigh-Wake County Area to Meet Increased Demand for Social Engagement and Support for Older Adults

Naborforce Expands Operations to Raleigh-Wake County Area to Meet Increased Demand for Social Engagement and Support for Older Adults

Naborforce, a fast-growing company designed to connect aging adults to a network of trusted care providers for companionship and on-demand support, announced today that it will expand its geographic reach in March by adding services in the Raleigh-Wake County area. The demand for social engagement, care, and support provided by Naborforce, which is headquartered in Richmond, Virginia, has nearly tripled in the past six months as older loved ones experience higher rates of isolation and loneliness since the pandemic began. Launching operations in Wake County to meet this increased need marks the company's first expansion outside of Virginia since it was founded and will result in increased support options for Raleigh-area residents and job opportunities. "We are very excited to open Naborforce in the Wake County and Raleigh area as we expand our services to meet the needs of older adults in the region and their loved ones," said Paige Wilson, CEO and founder of Naborforce. "Today's announcement that Naborforce is launching its first market in North Carolina means that we will be able to help more families looking for resources to support their parents as they age." Driving Naborforce's model forward is an increased need for support as our country's population ages and over 11,000 baby boomers turn 65 every day. As a result, for the first time in U.S. history older adults will soon outnumber children. As families grow smaller and more disbursed, the wave of older adults and their family members are now seeking new ways to stay independent and connected. The COVID-19 pandemic has added increased challenges for older adults by escalating isolation and the need for support during a period of time that more and more older adults are expressing a desire to age gracefully and safely in place.

Naborforce Raises $2M to Expand Social Engagement, On-Demand Support for Older Adults

Naborforce Raises $2M to Expand Social Engagement, On-Demand Support for Older Adults

June 24, 2021

Naborforce raises $2 million in capital to expand home-care business

Naborforce raises $2 million in capital to expand home-care business

Richmond-based Naborforce has pulled in its largest investment so far as the startup company looks to build on its business of providing support for aging adults. Naborforce, founded by local entrepreneur Paige Wilson in 2018, said Wednesday that it had closed on a $2 million seed funding round that will help it expand. Naborforce is seeking to address the challenges posed by the nation’s aging population by offering a way for people to help their aging neighbors while also earning some cash. The company created an online platform that connects homebound individuals who need help with daily chores with vetted people called “Nabors” who earn some extra cash by providing neighborly services such as grocery shopping, meal preparation and light household work, along with companionship. After a downturn during the early part of the COVID-19 pandemic, Naborforce has since seen growth to more than 1,000 users on its platform, including more than 500 clients and about 400 “Nabors.”

Richmond startup Naborforce raises $2M to fuel market expansion

Richmond startup Naborforce raises $2M to fuel market expansion

In its largest capital raise to date, a Richmond startup is adding a few more faces as it looks to expand into new markets this year. Naborforce, an Uber-like service that connects contractors (dubbed “nabors”) with elderly people in need of companionship and someone to help with their errands, announced this week the completion of a $2 million seed round. It was Naborforce’s first institutional capital raise and was largely powered by Claritas Capital with support from angel investors. The funding will help the Fan-based company add three more markets to its roster by the end of the year. CEO and founder Paige Wilson said that while the locations haven’t been nailed down yet, it’s likely the expansion will bring the concept to Maryland and another city in Virginia. Naborforce recently expanded into the Raleigh, North Carolina area, in addition to its operations in the Richmond area and Charlottesville. Naborforce plans to put some of the funding toward adding five to six full-time employees to its Fan headquarters, and expects to have a total of around 10 local employees by the end of the year. The company also expects to add four to five market managers this year to oversee the company’s presence outside the Richmond area. The company expects the capital raise to last it 12 to 18 months.

Naborforce raises $2M on the heels of its expansion into eastern NC

Naborforce raises $2M on the heels of its expansion into eastern NC

A whirlwind of a year for Richmond startup Naborforce continues with the closing of a $2 million seed round. The round, which closed on Tuesday, was led by Nashville-based Claritas Capital Partners. Naborforce founder Paige Wilson said Claritas' financial backing is an important step for the startup. "We love a lot of things about [Claritas], and they are right there in the epicenter of health care," she said. "We are not a health care company, but we are certainly adjacent to it, and anybody on the health care side knows what we’re doing is absolutely impacting health care outcomes." Wilson founded Naborforce in 2018 to connect aging adults to a network of "Nabors" for social engagement and on-demand support with errands, transportation and help around the house. She said the funding will be used primarily to continue building out Naborforce's team, investing even more into its tech platform and continued expansion. "We’re looking to end the year with six markets. We’re in three now, with plans for another six next year," she said.

Naborforce is now in Charlottesville

Les Sinclair speaks with Paige Wilson, founder and CEO of Naborforce (a WINA client), about the company’s concept of connecting aging adults with a network of trusted care providers.

Podcast: Naborforce with Paige Wilson

We all need help at times and retirees are no exception. The difference is that they want to maintain a sense of independence and their families want to ensure their safety. Naborforce intervenes by connecting seniors with screened and caring Nabors who want to assist with small tasks. Listen to Paige Wilson share her entrepreneurial journey.

Richmond BizSense

Richmond-based startup expands its ‘naborhood’ to Raleigh

With two Virginia markets under its belt, a local startup has expanded yet again — this time out of state. Naborforce, a Lyft-like service that facilitates companionship and other errands for elderly people by matching them with contractors (which the company calls “nabors”), last month began service in Raleigh, North Carolina. Founder and CEO Paige Wilson launched the company in Richmond in 2018, and expanded to Charlottesville in October 2019. The Raleigh area has its own in-market coordinator, who manages the regional workload and helps vet the company’s contractors there. It’s a model borrowed from ride-share company Lyft, and one that’s expected to be replicated as Naborforce continues to enter additional markets.

Richmond-based elderly care startup carefully expands in Charlottesville

Three years, three markets and a pandemic later, Richmond-based startup Naborforce is refocusing its efforts on connecting Charlottesville-area neighbors in need with those who can help. The startup aimed at aiding elderly people and their families expanded its market to Charlottesville in late 2019. Then the COVID-19 pandemic hit. Though founder Paige Wilson initially questioned whether her company would survive, she is pleased to see it grow into new markets — most recently expanding to Raleigh, North Carolina. First founded in 2018, the Naborforce platform connects aging people with its network of employees, or “nabors,” who provide help with non-medical tasks like errands, transportation and help around their homes, along with social engagement.

Richmond Inno

Naborforce’s expansion to NC will help the startup reach even more aging adults

After a year of pivots and unexpected changes, Paige Wilson is finally able to reach aging adults outside the Richmond region. Naborforce, founded by Wilson in 2018, connects aging adults to a network of "Nabors" for social engagement and on-demand support with errands, transportation and help around the house. The startup expanded operations to Raleigh last month, a move that was originally planned for 2020 but postponed because of the pandemic. Wilson said the decision to expand into Raleigh first had to do with market fit. Raleigh is about the same size as Richmond with similar demographics, age-dependence ratios, volunteerism ratios and income, she said. "Our model is based on a neighborhood rollout; we take a market like Richmond, and that's one neighborhood — 1 million to 1.5 million people," she said. "We've established a market manager there. This is a trust-based business, and until it's widely understood, we have to have someone in-market."

Company That Links Older Adults to Helpers Wins AARP’s CES Pitch Event

As folks age, they often rely on family members to help with chores, run errands, drive them to the beauty parlor or doctor, prepare meals, even sometimes reprogram their remote controls. But what do older adults do when family isn't around to lend a hand? Richmond, Virginia, startup Naborforce, has come up with a solution to connect older people to a network of vetted and insured community members it calls “Nabors.” These Nabors are largely empty nesters, schoolteachers and retirees who are eager to help on demand. Founder and Chief Executive Paige Wilson says such Nabors are people “seeking purpose and connections in their own lives.” They also can earn some extra income.

Richmond Times-Dispatch

Richmond startup company Naborforce, which connects seniors with helpers, expands into Raleigh, N.C., market

The Richmond-based startup company Naborforce is seeing a rebound in demand from the COVID-19 downturn and has expanded into a new market area, with plans to add several more markets in the next year. Founded by entrepreneur Paige Wilson in 2018, Naborforce is seeking to address the challenges posed by the nation’s aging population demographics. The company created an online platform that connects seniors and homebound individuals who need help with vetted people called “Nabors” who earn some extra cash by providing neighborly services such as grocery shopping, meal preparation and light household chores, along with companionship. Naborforce started out in the Richmond market and then expanded to Charlottesville before the COVID-19 pandemic forced it to slow its growth early last year.

NaborForce: A new program that encourages neighbors helping neighbors; our conversation with its Founder

WRAL Anchor and Reporter Ken Smith talks with NaborForce founder Paige Wilson about its services to help seniors with everyday tasks as well as companionship as the service expands to the Triangle region.

Naborforce Expands Operations to Raleigh-Wake County Area to Meet Increased Demand for Social Engagement and Support for Older Adults

Naborforce, a fast-growing company designed to connect aging adults to a network of trusted care providers for companionship and on-demand support, announced today that it will expand its geographic reach in March by adding services in the Raleigh-Wake County area. The demand for social engagement, care, and support provided by Naborforce, which is headquartered in Richmond, Virginia, has nearly tripled in the past six months as older loved ones experience higher rates of isolation and loneliness since the pandemic began.

Naborforce provides assistance to seniors while forging new friendships

Paige Wilson is convinced people crave human connection and in some cases, she believes it can be life-saving. That belief is at the center of an organization she created in 2018, after caring for her aging mom who wanted to stay in her own home. She realized there was a gap in resources for older adults who don't need medical care, but still need assistance in other ways. She founded Naborforce, a resource for older adults and families.

Richmond Inno

Richmond Inno’s Startups to Watch in 2021

Naborforce, founded in 2018 by Paige Wilson, connects aging adults to a network of "Nabors" for social engagement and on-demand support with errands, transportation and help around the house. The startup spent much of 2020 in a major pivot from in-person work due to Covid-19 but was but eventually able to regain its footing. It was named to Richmond's 2020 Inno on Fire list in the Tech and Software category. In September, Naborforce announced it was chosen as one of 10 startups to participate in the Techstars Future of Longevity accelerator program, which wrapped up earlier this month.

Richmond Times-Dispatch

Startup Spotlight: Naborforce lands spot in prestigious business accelerator

After the COVID-19 pandemic threw a wrench in its operations in the spring, the Richmond-based startup Naborforce is now getting back to work and has earned a spot in a prestigious, international business accelerator program.

Inc Logo

Why America Needs More Innovation in Eldercare

We are two people from the tech sector who believe in its power to change lives. We're also two of the millions of Americans who have witnessed the challenges of caring for elderly family members--challenges that could have been alleviated through innovation.

Pivotal Ventures

10 Startups to Kick-Off New Accelerator Focused on Solutions for Older Americans

Pivotal Ventures and Techstars announced today the first 10 companies that will participate in the Techstars Future of Longevity Accelerator. The 13-week program will provide resources, mentorship, and training to entrepreneurs with innovative solutions to address the unmet needs of older Americans and their caregivers.

Techstars

Techstars Future of Longevity Class of 2020

Techstars is delighted to announce the inaugural class for the Techstars Future of Longevity Accelerator, in partnership with Pivotal Ventures, an investment and incubation company created by Melinda Gates to advance social progress in the United States.

Richmond Times-Dispatch

‘Inspired by Joy:’ Naborforce utilizes technology and gig economy to help senior citizens

Paige Wilson likes to say that her startup company Naborforce is “inspired by Joy.” It’s a slogan that honors her mother, Joy. “She was a vibrant woman,” Wilson said.

Richmond Inno

Naborforce Looks Next Door to Promote Aging-in-Place

September 13, 2018

NBC12

Naborforce start up looks to promote community caregiving

As our family members get older, sometimes they need some help, but with all of our busy lives, sometimes we need assistance ourselves in taking care of our senior loved ones. A new local startup called Naborforce is stepping in with a solution.

Richmond BizSense

Like a good ‘nabor,’ new Richmond startup is there

Just as Uber gives nearly anyone with a car a chance to become a driver for a hire, a new local startup aims to give those with spare time a chance to make a buck by being a helpful neighbor. Naborforce launched last month in Shockoe Bottom to connect aging Richmonders to its network of helpers, or “nabors,” who provide on-demand assistance with non-medical tasks such as errands, transportation, help around the home and social engagement.

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